A NIGHT ON EARTH IN JEREZ DE LA FRONTERA
January 1, 2025
CAMPAIGN BACKGROUND
The campaign marked the brand’s 200th anniversary with a limited-edition single malt inspired by Spanish New Year traditions. Introduced to the Vietnamese market as a luxurious Lunar New Year gift, the campaign blended heritage, artistry, and festive storytelling to resonate with elite consumers seeking meaningful celebration.
Chalenges
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• Developed a content strategy based on in-depth analysis.
• Worked with LUXUO Vietnam to promote brand and product visibility at the LUXUO Asia Awards ceremony.
• Provided tailored PR articles and social media content.
RESULTS
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• Marketing and Promotion;
• Market Research and Due Diligence;
• Define Objectives and Goals;
• Choose a Suitable Venue;
• Plan the Agenda and Speakers;
• Manage Logistics and Operations
Key speakers
Testimonials
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you."
Robert Ferguson
“We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you and looking at our processes through a different lens. Thank you again for sharing your talents with our team! “
Marcus Jordan Smith
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David F. Wellsh
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John Doe
“ConFab is now a staple event in my calendar and is something I look forward. It is a great opportunity to meet contractors/suppliers that you would not normally think of speaking to or catching up with contractors that you haven't spoken to in a while.
David R Summers
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed “
Robert Ferguson
Project coordination team:
Lead Project Coordinator:
Daniel Smith, Erich Fowler
Visuals & Content Team:
Paula P. Bentley, Daniel Smith, Jay N. Rudolph, Erich Fowler
Stage Design & Tech Support Team:
Charles L. Miramontes, Dominic H. Mosely, Edward K. Elam
Photo & Video:
Charles S. Greer, Mosely, Erich Fowler, Edward K. Elam
Project coordination team:
Lead Project Coordinator:
BAO NGUYEN LE, KYLIE DO
Visuals & Content Team:
TERU, NHU LE
BUM, THY NGUYEN
Project Assistant:
