Bringing the Iconic Negroni Week Closer to Vietnamese Consumers
Held every September, Negroni Week is a global celebration of the Negroni, one of the world’s most iconic and beloved cocktails. Over…
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Held every September, Negroni Week is a global celebration of the Negroni, one of the world’s most iconic and beloved cocktails. Over…
Vietnam’s alcoholic beverage market is witnessing a clear shift in the way young consumers spend their time and socialize. Rather than late-night…
Some projects don’t call for more visibility — they call for a way of telling the story delicate enough to make readers…
For brands that value craftsmanship, true worth comes not only from the products they create, but also from the emotions that remain…
Doowee Donut is a product loved by kids, but it had yet to establish a clear role in families’ daily choices. In…
How Inspire turned a cultural belief into a meaningful New Year ritual Not every campaign starts with a product. This one started…
Rum-mi House serves as a temporary home for many families whose children are undergoing long-term treatment at the Oncology Hospital. Here, each…
From Investment Milestone to Strategic Narrative In August 2025, Carlsberg Vietnam officially inaugurated the expansion of its Phu Bai Brewery in Hue…
The Challenge: When Strong Culture Fails to Scale In an increasingly competitive employer branding landscape, the question is no longer whether a…
In a landscape where sponsorship activities are becoming increasingly common and prone to “message saturation”, the key challenge is no longer about…