RARE CASK
August 1, 2024 - December 1, 2024
CAMPAIGN BACKGROUND
The Macallan Rare Cask is the perfect fusion of premium whisky and classical music, aimed at the elite for a multi-sensory experience. In collaboration with Đức Trí and Musique de Salon, it’s more than just a whisky—it’s a symbol of sophistication, artistry, and luxury, set to make a powerful impact on the Vietnamese market.
WHAT WE DO
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• Developed a content strategy based on in-depth analysis.
• Provided tailored PR articles and social media content.
• Collaborated with Đức Trí on exclusive image & speech assets.
• Integrated product imagery into Musique de Salon shows in Ho Chi Minh City & Hanoi.
• Collaborated with leading lifestyle and luxury publications to maximize media exposure.
RESULTS
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• Marketing and Promotion;
• Market Research and Due Diligence;
• Define Objectives and Goals;
• Choose a Suitable Venue;
• Plan the Agenda and Speakers;
• Manage Logistics and Operations
Key speakers
Testimonials
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you."
Robert Ferguson
“We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you and looking at our processes through a different lens. Thank you again for sharing your talents with our team! “
Marcus Jordan Smith
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David F. Wellsh
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John Doe
“ConFab is now a staple event in my calendar and is something I look forward. It is a great opportunity to meet contractors/suppliers that you would not normally think of speaking to or catching up with contractors that you haven't spoken to in a while.
David R Summers
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed “
Robert Ferguson
Project coordination team:
Lead Project Coordinator:
Daniel Smith, Erich Fowler
Visuals & Content Team:
Paula P. Bentley, Daniel Smith, Jay N. Rudolph, Erich Fowler
Stage Design & Tech Support Team:
Charles L. Miramontes, Dominic H. Mosely, Edward K. Elam
Photo & Video:
Charles S. Greer, Mosely, Erich Fowler, Edward K. Elam
Project coordination team:
Lead Project Coordinator:
Daniel Smith, Erich Fowler
Visuals & Content Team:
Paula P. Bentley, Daniel Smith,
Jay N. Rudolph, Erich Fowler
Stage Design & Tech Support Team:
Charles L. Miramontes,
Dominic H. Mosely, Edward K. Elam
Photo & Video:
