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PHU BAI BREWERY EXPANSION CEREMONY

November 24, 2025 @ 12:00 am

CAMPAIGN BACKGROUND

PR campaign raises awareness of the Phu Bai Brewery Expansion inauguration — Carlsberg’s largest beer production facility in Asia — highlighting its scale, significance, and Carlsberg’s commitment to sustainable growth in Vietnam.

WHAT WE DO

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  • Develop a comprehensive communication strategy with clear outreach approaches
  • Build robust media coverage across all media tiers and media channels (from local to top-tier & government media) to ensure strong visibility and credibility.
  • Utilize a diverse mix of PR tactics — including TV features, print and online PR, and social posts — delivered in multiple languages to maximize reach and amplify the campaign’s impact

RESULTS

225+
PR links
6,4M+
PR views
$132k
PR value
382%
PR ROI

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• Marketing and Promotion;
• Market Research and Due Diligence;
• Define Objectives and Goals;
• Choose a Suitable Venue;
• Plan the Agenda and Speakers;
• Manage Logistics and Operations

Key speakers

Nguyen Le Nguyen Bao

Managing Director

Danielle O. Pearce

Techny Com, US

Quality Assurance Engineer

Roberto Engstrom

DriversQA Company, BE

SDET

Testimonials

“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you."

Robert Ferguson

Founder festival “European bike week”

“We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you and looking at our processes through a different lens. Thank you again for sharing your talents with our team! “

Marcus Jordan Smith

CEO and fundriser

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David F. Wellsh

Manager

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John Doe

Manager

“ConFab is now a staple event in my calendar and is something I look forward. It is a great opportunity to meet contractors/suppliers that you would not normally think of speaking to or catching up with contractors that you haven't spoken to in a while.

David R Summers

Founder festival “European bike week”

“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed “

Robert Ferguson

CEO of the marketing foundation “Digit It Era”

Project coordination team:

Lead Project Coordinator:

Daniel Smith, Erich Fowler

Visuals & Content Team:

Paula P. Bentley, Daniel Smith, Jay N. Rudolph, Erich Fowler

Stage Design & Tech Support Team:

Charles L. Miramontes, Dominic H. Mosely, Edward K. Elam

Photo & Video:

Charles S. Greer, Mosely, Erich Fowler, Edward K. Elam

Project coordination team:

Lead Project Coordinator:

BAO NGUYEN LE, KYLIE DO

Visuals & Content Team:

LIO, NHUNG DO

Project assistant:

BAO CHAU

Photo & Video:

LIO, ZIK, LONG, HIE

*** Planning a hybrid, in-person or virtual event?

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