A NIGHT ON EARTH – THE JOURNEY
January 1, 2024 - February 1, 2024
CAMPAIGN BACKGROUND
Launching early 2024 for Lunar New Year, this limited-edition fuses the memories, taste, sound and aroma of Chinese New Year Nini Sum’s artful packaging. Exclusive tastings and strategic partnerships position it as the ultimate premium gift, blending The Macallan’s heritage with contemporary art for a culturally resonant experience.
WHAT WE DO
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• Developed a content strategy based on in-depth analysis of market trends, competitor activities, and consumer preferences.
• Provided tailored PR articles and social media content to enhance product visibility and brand image.
• Collaborated with leading lifestyle and luxury publications to maximize media exposure.
RESULTS
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• Marketing and Promotion;
• Market Research and Due Diligence;
• Define Objectives and Goals;
• Choose a Suitable Venue;
• Plan the Agenda and Speakers;
• Manage Logistics and Operations
Key speakers
Testimonials
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you."
Robert Ferguson
“We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you and looking at our processes through a different lens. Thank you again for sharing your talents with our team! “
Marcus Jordan Smith
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David F. Wellsh
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John Doe
“ConFab is now a staple event in my calendar and is something I look forward. It is a great opportunity to meet contractors/suppliers that you would not normally think of speaking to or catching up with contractors that you haven't spoken to in a while.
David R Summers
“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed “
Robert Ferguson
Project coordination team:
Lead Project Coordinator:
Daniel Smith, Erich Fowler
Visuals & Content Team:
Paula P. Bentley, Daniel Smith, Jay N. Rudolph, Erich Fowler
Stage Design & Tech Support Team:
Charles L. Miramontes, Dominic H. Mosely, Edward K. Elam
Photo & Video:
Charles S. Greer, Mosely, Erich Fowler, Edward K. Elam
Project coordination team:
Lead Project Coordinator:
BAO NGUYEN LE, KYLIE DO
Visuals & Content Team:
BUM, THY NGUYEN,
TERU, NHU LE
Project Assistant:
BAO CHAU
*** Planning a hybrid, in-person or virtual event?
Details
- Start:
- January 1, 2024
- End:
- February 1, 2024
- Event Categories:
- INSIGHT, PR
- Event Tags:
- Festival, Tag events, Tag exibition
Venue
- Nebula Lounge, 177 8 Street, New York
-
177 8th Street
New York, NY 20002 United States + Google Map - Phone
- 81873943
