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A NIGHT ON EARTH – THE JOURNEY

January 1, 2024 - February 1, 2024

CAMPAIGN BACKGROUND

Launching early 2024 for Lunar New Year, this limited-edition fuses the memories, taste, sound and aroma of Chinese New Year Nini Sum’s artful packaging. Exclusive tastings and strategic partnerships position it as the ultimate premium gift, blending The Macallan’s heritage with contemporary art for a culturally resonant experience.

WHAT WE DO

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• Developed a content strategy based on in-depth analysis of market trends, competitor activities, and consumer preferences.
• Provided tailored PR articles and social media content to enhance product visibility and brand image.
• Collaborated with leading lifestyle and luxury publications to maximize media exposure.

RESULTS

23
Paid links
400k+
Paid views
400k+
Interactions on social media

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• Marketing and Promotion;
• Market Research and Due Diligence;
• Define Objectives and Goals;
• Choose a Suitable Venue;
• Plan the Agenda and Speakers;
• Manage Logistics and Operations

Key speakers

Nguyen Le Nguyen Bao

Managing Director

Danielle O. Pearce

Techny Com, US

Quality Assurance Engineer

Roberto Engstrom

DriversQA Company, BE

SDET

Testimonials

“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you."

Robert Ferguson

Founder festival “European bike week”

“We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed working with you and looking at our processes through a different lens. Thank you again for sharing your talents with our team! “

Marcus Jordan Smith

CEO and fundriser

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David F. Wellsh

Manager

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John Doe

Manager

“ConFab is now a staple event in my calendar and is something I look forward. It is a great opportunity to meet contractors/suppliers that you would not normally think of speaking to or catching up with contractors that you haven't spoken to in a while.

David R Summers

Founder festival “European bike week”

“On behalf of my team, I would like to sincerely thank Confab for leading the logistical details of our program with such professionalism and grace. We appreciated how all of you delivered programs. The clients were pleased, and our team enjoyed “

Robert Ferguson

CEO of the marketing foundation “Digit It Era”

Project coordination team:

Lead Project Coordinator:

Daniel Smith, Erich Fowler

Visuals & Content Team:

Paula P. Bentley, Daniel Smith, Jay N. Rudolph, Erich Fowler

Stage Design & Tech Support Team:

Charles L. Miramontes, Dominic H. Mosely, Edward K. Elam

Photo & Video:

Charles S. Greer, Mosely, Erich Fowler, Edward K. Elam

Project coordination team:

Lead Project Coordinator:

BAO NGUYEN LE, KYLIE DO

Visuals & Content Team:

BUM, THY NGUYEN,
TERU, NHU LE

Project Assistant:

BAO CHAU

*** Planning a hybrid, in-person or virtual event?

Our Projects

Call us: 0911445455